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Siplicity the a key to success

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

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ROBERT HUTCHINS, Co-Founder of LAp

General Surgeon & Consultant Hepatopancreaticobiliary Surgeon

Urgent research into liver, pancreatic and biliary tree disease is critical. Historically, research has been underfunded and as a result, many causes remain unknown.

There is minimal guidance at the GP and health professional level. A growing number of people are now affected with these diseases and there remains a lack of

affirmative tests and treatments.

And sadly, because of late diagnosis, there are low survival rates associated with many of these conditions. And this is why we believe the work and research we are doing at LAP is so critical.’

Giles Bond-Smith MBBS BSc FRCS

Hepatopancreaticobiliary Surgeon

LAP is the primary charity in the UK dedicated to research into HPB diseases specifically affecting the liver, pancreas, gallbladder and biliary tree.

We direct funds into pioneering, crucial scientific research and involve ourselves in the education of those affected - the public and medical professionals alike.

Our objectives are straightforward: Prevention. Earlier detection. Improved treatment. Higher
survival rates.

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Urgent research into liver, pancreatic and biliary tree disease is critical

Urgent research into liver, pancreatic and biliary tree disease is critical.

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